Xceive Names Brian Burns Vice President of Worldwide Sales

Senior Industry Veteran Brings International TV Semiconductor Sales and Strategy to Complete Company’s Transition into TV Market.

Santa Clara, Calif. – April 16, 2008 – Xceive Corporation, the market leader in hybrid silicon tuners for television, PCs and the digital home, appointed Brian Burns as vice president of worldwide sales. In this role, Burns will continue building top-tier relationships and securing customer design wins and partnerships, such as recently announced deals with Shinco and Onida. He will also maintain the company’s market leading position in the PC business represented by customers such as Hauppauge.

Burns brings 25 years of experience in sales development, strategic planning and business development in the Asian markets, with 15 years of experience in the TV and consumer electronics industry through building sales organizations and strategic relationships.

“Brian Burns’ expertise with establishing sales teams and channels in the Asia Pacific market will make an immediate impact on Xceive’s business as we continue to extend our geographic presence in the TV and PCTV space,” said Jean-Louis Bories, CEO of Xceive. “His experience with implementing joint ventures and partnerships will solidify existing channels, as well as help identify new opportunities in the market.”

Most recently with ViXS Systems, Burns served as vice president of the Asia Pacific group. His prior experience includes senior executive roles involving business development, channel implementation, strategic consulting and operations management. Previous companies include Asia Pacific Ventures, CyberSource Corporation, Microsoft and Linotype Corporation.

“The digital transition worldwide presents a large opportunity for the silicon tuner industry” said Brian Burns, vice president of worldwide sales at Xceive. “As TV manufacturers scramble to meet constantly evolving standards worldwide, Xceive’s superior tuner solutions are proving to be an invaluable component of the modern digital living room architecture. I look forward to developing and strengthening customer and partner relationships to further drive Xceive’s momentum as the leading supplier to the television and consumer electronics market.”

About Xceive Corporation
Venture-backed Xceive Corporation, headquartered in Santa Clara, Calif., enables fast, high-quality TV signal reception in any consumer electronics device worldwide. First to market with a one-design-fits-all-TV-standards analog and digital single chip design, Xceive’s QuickTune® RF-to-baseband integrated circuit (IC) TV tuners provide superior performance, low power, and smaller form factor for the development of advanced TV and PC-TV applications. Xceive’s universal RF-to-baseband analog–and breakthrough RF-to-baseband analog and digital–TV tuner ICs reduce the need for OEMs to maintain multiple inventories in order to service a global market. e-Mail: info@xceive.com, call (408) 486-5610 more information.

Media contact:
Brian D. Mathews, Marketing Director Xceive Corporation
(408) 486-5610 x123
bmathews@xceive.com


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