Xceive Names Neil Mitchell to VP of Marketing

Seasoned digital-TV and semiconductor industry veteran joins team to further establish Xceive as the TV tuner company of choice for the television market.

Santa Clara, Calif. – March 26, 2007 – Xceive Corporation, the market leader in multi-standard RF-to-baseband silicon transceivers for the digital home market, announced that Neil Mitchell has joined the company as vice president of marketing. Mitchell is a 20-year veteran of the semiconductor and digital-TV industries, bringing to Xceive extensive experience in managing international strategy, product marketing and business development.

“Neil’s technical and marketing background and expertise in the television market is the ideal fit for Xceive as we establish ourselves as the tuner of choice for television manufacturers,” said Jean-Louis Bories, president and CEO of Xceive. “Xceive is well-positioned to be the global market share leader in the television industry and Neil will play an instrumental role in our strategy and implementation as we continue to break down functionality and performance barriers in the global television market.”

Prior to joining Xceive, Mitchell served as vice president of TV marketing at Genesis Microchip, where he led the company’s strategy in DTV as well as all product marketing activities for related IC, software and platform products. Previously, Mitchell worked as the senior director of marketing for Zoran Corporation/Oak Technology/TeraLogic where he was responsible for all aspects of worldwide IC marketing and product requirement definition. His past experience also includes serving as international product marketing manager for Philips Semiconductors, and holding several senior managerial positions in the areas of business development, marketing and engineering at ST Microelectronics/Inmos Corporation in the U.S. and the U.K. Mitchell graduated with honors from Staffordshire University, England, with a degree in computer science..

About Xceive Corporation
Venture-backed Xceive Corporation, headquartered in Santa Clara, Calif., enables fast, high-quality TV signal reception in any consumer electronics device worldwide. First to market with a one-design-fits-all-TV-standards analog and digital single chip design, Xceive’s QuickTune® RF-to-baseband single integrated circuit (IC) TV tuners provide superior performance, low power, and smaller form factor for the development of advanced TV and PC-TV applications. Xceive’s universal RF-to-baseband analog–and breakthrough RF-to-baseband analog and digital–TV tuner ICs reduce the need for OEMs to maintain multiple inventories in order to service a global market. e-Mail info@xceive.com for more information. Tel: 408.486.5610 Fax: 408.486.5615

Contact:
Kendra Westerkamp
VisiTech PR for Xceive
(303) 752-3552 x233
Kendra@VisiTechPR.com

TRADEMARKS: Xceive and Xceive QuickTune are trademarks or registered trademarks of Xceive Corporation. Other products and companies are trademarked by their respective owners.